Consider promoting the gamemode 1 week in advance in a video (+ SOTW incentives?)

When Epic promotes the gamemode in a video, from what Epic said I think it's a roughly 48 hour period over which most of the players from the video join. One thing that hasn't been tried yet promotion wise that I think could be considered is promoting the new season 1 week in advance in a video, then promote it again in a video on/around launch day. Players that see the video and are interested in the server then can join the server all at once at launch (assuming they can in terms of timezone/schedule) Some kind of incentive to encourage players to join at SOTW could also be something to consider. Experienced players will be rushing for corners, natural spawners, etc, but for new/casual players, I think some other servers offer a keyall within an hour of SOTW or so. Also would encourage players with alts to log their alts on further boosting the playercount. (my feelings on that are mixed, but at the same time I think the server loses a LOT of players from new players joining/seeing how low playercount is) Only downside to this "SOTW incentive" is that players who can't make launch are then potentially at a disadvantage/may be disappointed (for that reason, maybe don't make the SOTW incentive too OP) A prerequisite to this is being confident that SOTW will go well (as far as server stability, bugs/issues, etc) so I'm unsure if this would be considered, though I assume next season is expected to go more smoothly.